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Digital Marketing Professional

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Job Opportunity

We seek a seasoned digital marketing professional to spearhead our SaaS company's marketing efforts. The ideal candidate will possess expertise in B2B SaaS marketing strategies, customer acquisition funnels, and retention tactics.

Key Responsibilities

  • Develop and execute a comprehensive digital marketing strategy to achieve lead generation, user acquisition, and revenue growth objectives.
  • Map the customer journey and optimize touchpoints across all digital platforms.
  • Implement and manage inbound and outbound marketing campaigns to generate high-quality leads.
  • Develop and optimize email nurturing workflows to guide leads through the sales funnel.
  • Collaborate with the content team to produce engaging content (blogs, case studies, whitepapers, webinars) tailored to the SaaS audience.
  • Oversee content distribution across channels to ensure maximum reach and engagement.
  • Drive organic traffic growth through SEO best practices, including keyword research, on-page optimization, and link building.
  • Manage PPC campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads) to ensure cost-effective customer acquisition.
  • Oversee website performance, UX, and CRO (Conversion Rate Optimization) to increase visitor-to-lead conversions.
  • Collaborate with developers and designers to maintain and enhance the SaaS website.
  • Develop and execute social media strategies to engage SaaS prospects and build a community of brand advocates.
  • Monitor industry trends and competitor activities to maintain a competitive edge.
  • Track and analyze key performance indicators (KPIs) to evaluate campaign success and identify areas for improvement.
  • Create dashboards and reports to share insights with stakeholders and guide decision-making.
  • Plan and manage the digital marketing budget to maximize ROI.
  • Conduct regular cost-benefit analyses for campaigns and initiatives.
  • Collaborate with sales, product, and customer success teams to align marketing efforts with overall company goals.
  • Mentor and manage junior team members, fostering a culture of innovation and performance.

Requirements

  • Expertise in SaaS marketing strategies (free trials, conversions, customer-centric messaging).
  • Lead generation through content, SEO, paid ads, email campaigns, and conversion rate optimization (CRO).
  • Proficient in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
  • Hands-on experience with paid ad platforms (Google Ads, LinkedIn Ads, Meta Ads).
  • Expertise in email marketing and automation (segmentation, drip campaigns) for lead nurturing and retention.
  • Strong content strategy skills: blogs, case studies, landing pages, webinars.
  • Skilled in A/B testing, interpreting SaaS metrics, and optimizing user engagement.
  • Experience with CRM and marketing automation tools (HubSpot, Salesforce).
  • Solid understanding of SEO (on-page optimization, keyword research, backlinks).
  • Technical knowledge of HTML, CSS, and JavaScript as they relate to SEO and website optimization.
  • Proficient in managing PPC campaigns and remarketing strategies for lead generation.
  • Collaborative approach with sales teams to align marketing campaigns and improve conversions.
  • Strong leadership and team management skills, including cross-functional collaboration.
  • Excellent communication, storytelling, and presentation abilities.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Qualifications

  • Education: Any Degree
  • Experience: 5+ years of experience in digital marketing, with at least 2 years in a SaaS or B2B environment
  • Willingness to work on US shifts
  • Immediate joiners preferred