Brand Management Executive

4 days ago


Jaipur, Rajasthan, India Yusata Infotech Pvt Ltd Full time

About the Role:

We are seeking a highly motivated and experienced Marketing Manager to join our team at Yusata Infotech Pvt Ltd in Rajasthan, India. The successful candidate will have a strong background in marketing and excellent leadership skills.

Key Responsibilities:

The Marketing Manager will be responsible for overseeing all marketing activities, including brand management, digital marketing, and market research. Key responsibilities include:

  • Brand Management:
    • Develop and implement brand strategies to enhance brand awareness and positioning.
    • Oversee brand identity guidelines and ensure consistency across all marketing materials.
    • Monitor brand reputation and manage crisis communication.
  • Digital Marketing:
    • Develop and execute digital marketing campaigns, including SEO, SEM, social media, and email marketing.
    • Analyze website traffic and user behavior to optimize digital marketing efforts.
    • Manage and optimize online advertising campaigns.
  • Market Research:
    • Conduct market research to identify target audiences, trends, and competitor activities.
    • Analyze market data to inform strategic decision-making.
    • Develop customer personas and buyer journey maps.
  • Campaign Planning and Execution:
    • Develop and execute integrated marketing campaigns across various channels.
    • Set clear objectives, budgets, and timelines for marketing initiatives.
    • Monitor campaign performance and make necessary adjustments.
  • Team Management:
    • Lead and mentor a team of marketing professionals.
    • Delegate tasks, set goals, and provide feedback.
    • Foster a collaborative and creative work environment.
  • Budget Management:
    • Develop and manage the marketing budget.
    • Track expenses and optimize resource allocation.
  • Reporting and Analysis:
    • Prepare regular reports on marketing performance and ROI.
    • Analyze key metrics and identify areas for improvement.
    • Presents findings to senior management.

Salary: ₹8,00,000 - ₹10,00,000 per annum



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