Brand Management Executive
4 days ago
About the Role:
We are seeking a highly motivated and experienced Marketing Manager to join our team at Yusata Infotech Pvt Ltd in Rajasthan, India. The successful candidate will have a strong background in marketing and excellent leadership skills.
Key Responsibilities:
The Marketing Manager will be responsible for overseeing all marketing activities, including brand management, digital marketing, and market research. Key responsibilities include:
- Brand Management:
- Develop and implement brand strategies to enhance brand awareness and positioning.
- Oversee brand identity guidelines and ensure consistency across all marketing materials.
- Monitor brand reputation and manage crisis communication.
- Digital Marketing:
- Develop and execute digital marketing campaigns, including SEO, SEM, social media, and email marketing.
- Analyze website traffic and user behavior to optimize digital marketing efforts.
- Manage and optimize online advertising campaigns.
- Market Research:
- Conduct market research to identify target audiences, trends, and competitor activities.
- Analyze market data to inform strategic decision-making.
- Develop customer personas and buyer journey maps.
- Campaign Planning and Execution:
- Develop and execute integrated marketing campaigns across various channels.
- Set clear objectives, budgets, and timelines for marketing initiatives.
- Monitor campaign performance and make necessary adjustments.
- Team Management:
- Lead and mentor a team of marketing professionals.
- Delegate tasks, set goals, and provide feedback.
- Foster a collaborative and creative work environment.
- Budget Management:
- Develop and manage the marketing budget.
- Track expenses and optimize resource allocation.
- Reporting and Analysis:
- Prepare regular reports on marketing performance and ROI.
- Analyze key metrics and identify areas for improvement.
- Presents findings to senior management.
Salary: ₹8,00,000 - ₹10,00,000 per annum
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