Brand Marketing Lead

15 hours ago

Thāne, Maharashtra, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 6,00,000

We are seeking a skilled professional to lead our marketing efforts.

Key Responsibilities:
  • Social Media & Brand Management
    • Own the brand voice across multiple platforms, creating engaging content that resonates with our audience.
    • Develop and execute social media campaigns, including reels, posts, stories, blogs, and newsletters.
    • Plan monthly content calendars, trend-jacking campaigns, and community-led content.
    • Collaborate with designers, photographers, and videographers to deliver high-quality creatives.
  • Marketing Strategy & Campaigns
    • Design and implement integrated marketing strategies to build our presence across digital and offline channels.
    • Run paid performance campaigns with clear ROI goals, leveraging Google Ads, Meta Ads, and LinkedIn Ads.
    • Identify brand collaboration opportunities with lifestyle, hospitality, and youth-centric brands.
  • Community Events & On-Ground Activation
    • Conceptualize and market resident community events, such as festivals, workshops, mixers, and cultural nights.
    • Drive event visibility through social media, influencer tie-ups, and offline collaterals.
    • Partner with F&B, lifestyle, and entertainment brands to sponsor or co-host events.
  • Offline Marketing & Partnerships
    • Execute property branding, including standees, posters, flyers, and collaterals.
    • Build partnerships with corporates, colleges, and hospitality partners to boost awareness.
    • Explore co-branding and sponsorships to increase visibility.
  • Analytics, Reporting & Insights
    • Track campaign performance, event ROI, and brand engagement metrics.
    • Provide monthly dashboards and insights to leadership.
    • Stay updated with industry trends to refine strategies.
    Requirements:
    • 3-5 years of experience in marketing, preferably with agency experience handling social media and brand strategy for hospitality/lifestyle/youth brands.
    • Strong grasp of content creation, campaign planning, and digital marketing.
    • Hands-on experience with paid ads, influencer marketing, and community events.
    • Excellent communication, creativity, and trend-savvy mindset.
    • Located in Mumbai (mandatory).
    • Startup mindset: proactive, resourceful, and comfortable wearing multiple hats.
    What We Offer:
    • Owning end-to-end brand marketing at a high-growth startup.
    • Opportunity to bring agency expertise in-house and create a lasting brand identity.
    • Direct exposure to founders and senior leadership.
    • A fast-paced, high-energy environment with events, travel, and brand collaborations.
    • Growth opportunities into leadership roles as the company expands.

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