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Paid Advertising Expert
3 weeks ago
We are seeking a skilled Performance Marketing Specialist to join our team. As a specialist, you will be responsible for planning and executing paid campaigns across multiple platforms.
This is a full-time role with flexible timings and competitive compensation. As a specialist, you'll work closely with the creative and strategy team to deliver impactful results for our clients.
Key Responsibilities:- Plan and execute end-to-end paid campaigns (Meta + Google)
- Build funnel strategies aligned with client goals
- Execute audience segmentation: interest-based, custom, and lookalikes
- Monitor KPIs: CPL, CTR, ROAS, CPA, CAC and optimize daily
- Collaborate with the design/copy team for ad creatives & angles
- Manage budgets, A/B tests, and campaign scaling
- Prepare weekly/monthly performance reports with insights & actions
- 2+ years of hands-on experience in Meta Ads & Google Ads
- Proven track record of delivering high-ROAS campaigns
- Strong understanding of funnels, retargeting, and campaign scaling
- Proficiency with Ads Manager, Google Ads, Analytics, Tag Manager (GTM)
- Familiarity with GA4, UTM tracking, and CRM integrations
- Skilled in Google Sheets, reporting dashboards, and data analysis
- Strong copy/creative sense: hooks, CTAs, ad formats
- Detail-oriented, proactive, and performance-driven
- Competitive compensation package
- Flexible timings