Digital Advertising Strategist

7 hours ago


Kollam, Kerala, India beBeeperformance Full time ₹ 8,00,000 - ₹ 12,00,000

About the Role:

We are seeking a highly skilled Performance Specialist to lead our digital advertising efforts.

The ideal candidate will be responsible for strategizing, executing and optimizing ad campaigns across Meta and Google platforms.

Key Responsibilities:

  • Plan and launch paid ad campaigns on Meta Ads Manager and Google Ads.
  • Collaborate with creative and strategy teams to build high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, ROAS and CPL.
  • Conduct A/B testing on creatives, audience segments and landing pages.
  • Generate campaign performance reports and insights using analytics tools.

Requirements:

  • 2–3 years of experience in running Meta & Google Ads campaigns.
  • Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL etc.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads and Google Analytics.
  • Data-driven mindset with a keen eye for campaign insights and optimizations.

Preferred Qualifications:

  • Experience with remarketing lookalike audiences and funnel-based targeting.
  • Experience working in a creative/digital agency environment.


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