Digital Marketing Strategist

2 weeks ago

Kottayam, Kerala, India beBeeEmailMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Email Campaign Manager

Job Description:

We are seeking a results-driven Marketing Specialist to join our team. The ideal candidate will have a strong passion for email marketing campaigns and hands-on expertise in Oracle Responsys, Oracle Unity, and Oracle Infinity IQ.

As a key member of our Martech team, you will support end-to-end campaign execution, including setup, targeting, rollout, reporting, and optimization.

You will leverage personalization strategies and data-driven insights to maximize performance.

Key Responsibilities:

  • Manage end-to-end campaign execution, including setup, data selection, rollout, and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms.
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced PL/SQL concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.

Requirements:

Education & Experience:

  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.

Competencies:

  • Highly motivated and collaborative, with ability to work closely with email, digital marketing, and client teams.
  • Strong problem-solving and multitasking abilities with effective time management.
  • Analytical, detail-oriented, and strategic in approach.
  • Excellent communication skills (written, verbal, and presentation).

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