
Global Automotive Market Insights Specialist
3 days ago
- Conduct global SOV analysis for the automotive sector, focusing on market trends and competitive benchmarking.
- Extract, clean and transform data using R and Excel to ensure accurate reporting.
- Automate data visualization processes using Power BI to deliver interactive dashboards.
- Identify and resolve discrepancies in data, particularly for regions like Canada, India, the USA, and the Middle East.
- Perform ETL operations to streamline data delivery and optimize processing efficiency.
- Collaborate with marketing science, research and local market teams to validate data accuracy.
- Develop and maintain reports on automotive market share trends, brand performance and media insights.
- Work on historical data corrections and enhancements to improve reporting consistency.
- Support global data initiatives by integrating multiple data sources for enhanced analytics.
- Provide insights and recommendations based on data trends to assist in media planning and strategy.
- Data Analysis & ETL: Strong experience in data extraction, transformation and loading (ETL) processes.
- Programming: Proficiency in R for data manipulation, cleaning and automation.
- Excel: Advanced Excel skills, including VBA, macros, pivot tables and data wrangling techniques.
- Power BI: Experience in designing and maintaining interactive dashboards for data visualization.
- Media & Marketing Analytics: Understanding of SOV analysis, competitive intelligence and media performance metrics.
- Database Management: Familiarity with managing structured and unstructured datasets.
- Collaboration Tools: Experience working with SharePoint and other collaboration platforms.
- Quality Assurance: Ability to validate and ensure data accuracy before final reporting.
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