Digital Healthcare Marketing Specialist
22 hours ago
We are seeking a skilled Digital Healthcare Marketing Specialist to join our team at Neolytix. In this role, you will develop and execute comprehensive social media strategies to drive brand awareness, engagement, and lead generation for our healthcare management services.
$95,000 - $115,000 per year based on experience
About the RoleIn this key position, you will create social media posts to drive higher brand awareness, post engagement, and establish Neolytix as an employer of choice. You will also monitor key sites for Neolytix reviews, proactively run campaigns to improve Neolytix reputation on online platforms, plan and execute webinars and virtual events to showcase Neolytix's expertise, and engage with potential clients.
- Develop and execute comprehensive social media strategies to drive brand awareness, engagement, and lead generation for our healthcare management services.
- Create social media posts to drive higher brand awareness, post engagement, and establish Neolytix as an employer of choice.
- Monitor key sites for Neolytix reviews.
- Proactively run campaigns to improve Neolytix reputation on online platforms.
- Plan and execute webinars and virtual events to showcase Neolytix's expertise and engage with potential clients.
To be successful in this role, you will need:
- 2 to 5 years of experience in B2B social media management and email marketing, with a focus on the US healthcare market.
- Proven experience in LinkedIn Marketing, including content creation, campaign management, and community engagement.
- Experience in planning and executing webinars and virtual events.
- Strong analytical skills and experience with social media and email marketing analytics tools.
- Excellent written and verbal communication skills.
While not required, experience with marketing automation tools such as Active Campaign, knowledge of SEO best practices, familiarity with graphic design tools such as Canva or Adobe Creative Suite, and understanding of regulatory requirements and compliance in US healthcare marketing would be an advantage.
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