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Chief Consumer Engagement Director
2 weeks ago
This leadership role drives consumer activation across various channels and touchpoints, measuring performance using metrics like productivity, sales lift, and brand health.
Key Responsibilities:- Develop an annual activation calendar aligned with brand plans and execute it effectively.
- Create clear strategies for each sub-brand to achieve business objectives and measure their impact on the brand.
- Build and maintain a comprehensive consumer database and leverage it for targeted marketing efforts.
- Promote rural participation in festivals and events, exploring regional celebrations like Chatt Puja and Karva Chauth.
- Optimize costs through negotiation and cost-effective models, ensuring maximum ROI.
- Identify innovative touchpoints for engagement, sampling, or sales, such as wedding planners, cafes, and amusement parks.
- Design and deploy campaigns utilizing technology like AR/VR/Meta/Gaming, aiming for disruption and improved brand messaging.
- Maintain a consumer database covering behavioral and feedback questions, periodically reviewing finance trackers and SOP adherence.
- Manage relationships with agencies, showcasing best practices in activation and digital projects.
