Chief Consumer Intelligence Officer

2 hours ago


Bengaluru, Karnataka, India beBeeInsights Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Lead Consumer Insights Professional:

Job Description

This key role will drive the consumer insights function, shaping customer-centric strategies and uncovering new market opportunities.

Main Responsibilities:
  1. Consumer Strategy & Research
  2. Design qualitative and quantitative studies including segmentation, brand tracking, U&A, customer journey mapping, and category understanding.
  3. Maintain an ongoing consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  4. Conduct cultural and category studies to identify emerging trends in the interiors and design landscape.
  5. Business Impact through Insights
  6. Drive research-led recommendations to enhance funnel conversions, profitability, and reduce lapsage across touchpoints.
  7. Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  8. Brand & Communication Enablement
  9. Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  10. Support development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
  11. Team Leadership & Stakeholder Engagement
  12. Manage a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
  13. Build frameworks and best practices to scale the consumer insights function across the organization.


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