Expert Personalization Architect

1 day ago

Tiruppur, Tamil Nadu, India beBeeTarget Full time ₹ 15,00,000 - ₹ 30,00,000

Adobe Target Architect Position

Key to the role of Adobe Target Architect is architecting and implementing solutions for personalized experiences across various digital platforms. The ideal candidate will have deep expertise in Adobe Target, along with experience in Adobe Edge and a strong understanding of Adobe Journey Optimizer (AJO). Familiarity with Customer Data Platforms (CDP) is an advantage.

Responsibilities:

  • Develop and implement Adobe Target architecture to deliver tailored experiences on web and mobile platforms.
  • Collaborate with cross-functional teams to integrate Adobe Edge for real-time decision-making.
  • Provide strategic guidance on AJO capabilities and journey orchestration.
  • Work with marketing and data teams to align personalization strategies with business objectives.
  • Ensure scalable and maintainable architecture for Adobe Experience Cloud integrations.
  • Support CDP-related initiatives and audience segmentation strategies.

Requirements:

  • Strong hands-on experience with Adobe Target architecture and implementation.
  • Exposure to Adobe Edge and its integration capabilities.
  • Should Have:
    • High-level understanding of Adobe Journey Optimizer (AJO).
  • Good to Have:
    • Familiarity with Customer Data Platforms (CDP) and audience management.

What We Offer:

A dynamic work environment where you can apply your skills and expertise to drive innovation and success.

Next Steps:

Candidates who meet the specified requirements are encouraged to apply with their relevant details.

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