Marketing Strategy Specialist

4 weeks ago


Delhi, Delhi, India XOR Labs Full time

XOR Labs seeks a skilled Marketing Strategy Specialist to drive data-driven strategies and optimize digital marketing campaigns.

Job Overview

We are looking for an experienced professional to join our team as a Senior Digital Marketing Analyst. As a key member of our performance marketing agency, you will play a crucial role in driving high-performance campaigns and maximizing return on ad spend (ROAS).

Responsibilities:
  • Conduct comprehensive analyses of digital marketing campaigns, focusing on performance metrics such as conversion rates, ROI, ROAS, and customer acquisition costs.
  • Create engaging content for digital marketing campaigns, including ad copy, landing pages, blog posts, and social media posts.
  • Monitor campaign performance using analytics tools and make data-driven recommendations for optimization and improvement.
  • Collaborate with cross-functional teams to ensure seamless execution of digital marketing initiatives.
  • Provide regular reports and updates to clients, showcasing campaign performance and actionable recommendations.
  • Offer strategic guidance and mentorship to junior analysts, supporting their professional development and growth.
Requirements

To be successful in this role, you should possess the following qualifications:

  • Bachelor's degree in any field.
  • In-depth knowledge of digital marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and email marketing tools.
  • Excellent written and verbal communication skills.
  • Able to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Experience in managing digital marketing campaigns for clients in various industries is a plus.
  • 1+ year of relevant experience in the advertising or marketing industry.
Benefits

As a Marketing Strategy Specialist at XOR Labs, you can expect a competitive salary and benefits package, including:

  • Monday to Friday working schedule.
  • Health insurance coverage.
  • An annual bonus based on performance.
Location

We are open to relocating the right candidate to Chandigarh, Mohali, Panchkula, or neighboring cities.

This role offers a full-time position with a salary of ₹12,00,000 per annum, commensurate with experience.



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