Marketing Strategy Specialist
4 weeks ago
XOR Labs seeks a skilled Marketing Strategy Specialist to drive data-driven strategies and optimize digital marketing campaigns.
Job OverviewWe are looking for an experienced professional to join our team as a Senior Digital Marketing Analyst. As a key member of our performance marketing agency, you will play a crucial role in driving high-performance campaigns and maximizing return on ad spend (ROAS).
Responsibilities:- Conduct comprehensive analyses of digital marketing campaigns, focusing on performance metrics such as conversion rates, ROI, ROAS, and customer acquisition costs.
- Create engaging content for digital marketing campaigns, including ad copy, landing pages, blog posts, and social media posts.
- Monitor campaign performance using analytics tools and make data-driven recommendations for optimization and improvement.
- Collaborate with cross-functional teams to ensure seamless execution of digital marketing initiatives.
- Provide regular reports and updates to clients, showcasing campaign performance and actionable recommendations.
- Offer strategic guidance and mentorship to junior analysts, supporting their professional development and growth.
To be successful in this role, you should possess the following qualifications:
- Bachelor's degree in any field.
- In-depth knowledge of digital marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and email marketing tools.
- Excellent written and verbal communication skills.
- Able to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Experience in managing digital marketing campaigns for clients in various industries is a plus.
- 1+ year of relevant experience in the advertising or marketing industry.
As a Marketing Strategy Specialist at XOR Labs, you can expect a competitive salary and benefits package, including:
- Monday to Friday working schedule.
- Health insurance coverage.
- An annual bonus based on performance.
We are open to relocating the right candidate to Chandigarh, Mohali, Panchkula, or neighboring cities.
This role offers a full-time position with a salary of ₹12,00,000 per annum, commensurate with experience.
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