Chief Competitive Insights Strategist

3 days ago


Mumbai, Maharashtra, India Anaplan Full time

Anaplan is a leader in the connected planning space, trusted by Fortune 50 companies like Coca-Cola and Adobe to power their back-office systems.

As an Associate Competitive Intelligence & Strategy Analyst at Anaplan, you will play a crucial role in supporting the company's global strategy and competitive intelligence efforts.

You will assist with in-depth competitor analysis, data gathering, and utilization of Anaplan's competitive model to uncover insights and trends within the data. Additionally, you will analyze large volumes of data to extract competitive and market insights, informing go-to-market (GTM) strategy and product decisions.

Your responsibilities will include collaborating with GTM Strategy & Planning internal customers such as Marketing, Sales, Presales, and Product, assisting in data and competitor analysis to help build collateral that equips the field with Anaplan's value differentiators relative to competitors.

Your Impact:
  • Gain a comprehensive understanding of Anaplan's product capabilities and the competitive landscape across Finance/Workforce, Sales, and Supply Chain planning.
  • Partner with your peers and the Solutions & Industry Marketing team to develop battlecards and other competitive content and assets.
  • Respond to ad-hoc questions and requests from the field regarding competitors and best practices in competitive selling.
  • Perform competitive and market analysis and analyze internal competitive data to develop insights.
  • Analyze existing data sets for opportunities to improve competitive insights and data collection, then drive updates as appropriate.
  • Proactively publish competitive news and intelligence to internal collaboration tools.
  • Manage the rationalization and cleanup of opportunity data from Salesforce to build a credible dataset that supports competitive win/loss metrics and various business functions.
  • Analyze and review trends from modeling to advise on GTM sales plays, marketing campaigns, and product roadmap decisions.
  • Collaborate with Customer Marketing to develop competitive win customer case studies.
  • Develop, support, and present detailed presentations and conclusions for leadership and internal teams.

The ideal candidate will have a Bachelor's degree in a field that emphasizes analytical and communication skills, such as Business, Economics, or a related discipline. Relevant experience in competitive intelligence, preferably within technology/SaaS, or connected planning/xP&A domains, is also essential.

We estimate a salary range of $80,000 - $110,000 per year, depending on location and experience. The position is fully remote in India, with preference given to candidates located near Anaplan offices in the country.



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