
Social Media Director
9 hours ago
As a Social Media Director, you will play a pivotal role in bridging creativity and performance.
Job Description- Campaign Strategy & Leadership: Develop platform-specific social media strategies aligned with brand objectives. Drive data-backed campaign planning, integrating with performance marketing and influencer/UGC strategies.
- Content Supervision: Plan and manage monthly content calendars in coordination with content writers and designers. Provide creative direction to the team, ensuring alignment with campaign goals and brand guidelines.
- Community Engagement: Monitor and respond to comments, messages, and mentions to build strong online communities. Work with account managers to deliver timely updates and performance insights to clients.
- Performance Analytics: Track KPIs like reach, engagement, CTR, conversions, and ROI, linking social metrics to business outcomes. Use tools like Meta Business Suite, Google Analytics, and social listening tools to optimize campaigns.
- Innovation Trends: Stay updated on platform algorithm changes, AI-based tools, and social commerce trends. Suggest and implement tech-led innovations like AI-powered creatives and interactive campaigns.
Requirements:
- 3–5 years of experience in social media management at advertising/digital marketing agencies.
- Strong grasp of organic + paid social media integration.
- Proven track record in multi-brand portfolio management, preferably across real estate, retail, lifestyle, and D2C sectors.
- Excellent skills in copywriting, storytelling, and communication.
- Familiarity with scheduling & analytics platforms.
Key Responsibilities:
- Drive data-backed campaign planning, integrating with performance marketing and influencer/UGC strategies.
- Plan and manage monthly content calendars in coordination with content writers and designers.
- Monitor and respond to comments, messages, and mentions to build strong online communities.
- Track KPIs like reach, engagement, CTR, conversions, and ROI, linking social metrics to business outcomes.
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