
Youth Brand Storyteller
5 days ago
Our ideal candidate is a creative, humorous and experimental mindset individual with prior experience in digital content marketing / social media strategy.
The role involves creating fresh, quirky and engaging brand stories that resonate with today's youth. We are looking for someone who can disrupt the norm with crazy-fun, funky and offbeat ideas to make our audience laugh, engage and connect.
Key Responsibilities:- Develop innovative concepts for brand presence at music festivals, cultural events and youth gatherings.
- Brainstorm and execute campaigns that appeal to young consumers in Tier I & Tier II cities.
- Conceptualize and execute brand participation in festivals, concerts and lifestyle events.
- Collaborate with micro & macro influencers for fun and authentic campaigns.
- Build and maintain a strong PR network to grow the brand's reach.
- Plan content calendars with unique campaign ideas that appeal to young consumers.
The ideal candidate will have knowledge in performance marketing and be passionate about beverages, youth culture, music and festivals.
What You'll Love About This Role:
- Freedom to experiment with bold, funky ideas.
- Be the voice of two premium brands.
- Work at the intersection of digital marketing, lifestyle and culture.
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