Digital Marketing Specialist

1 day ago


Noida, Uttar Pradesh, India Broadway Infotech Pvt. Ltd. Full time
Job Overview

Broadway Infotech Pvt. Ltd. is seeking an experienced Digital Marketing Specialist to lead the development and execution of paid social media campaigns across various industries.

Key Responsibilities:
  • Campaign Strategy & Execution: Develop, execute, and optimize paid social media campaigns on Meta (Facebook and Instagram) and LinkedIn to drive measurable results such as traffic, engagement, lead generation, and conversions.
  • Multiple Campaign Management: Manage multiple small- to medium-sized social media campaigns simultaneously, ensuring optimal performance and budget allocation.
  • Trend Implementation: Stay up-to-date with the latest social media advertising trends and implement strategies to improve campaign effectiveness.
  • Audience Targeting & Retargeting: Utilize advanced targeting and retargeting techniques to reach the most relevant users and drive conversions.
  • Ad Creation & A/B Testing: Collaborate with the creative team to develop compelling ad visuals and copy, and perform A/B testing to optimize ad performance.
  • Performance Monitoring & Reporting: Track, analyze, and report on campaign performance using Meta Ads Manager and LinkedIn Campaign Manager.
Requirements:
  • Degree in Marketing or a related field
  • Proven experience in digital marketing, preferably in social media advertising
  • Excellent analytical and problem-solving skills
  • Strong communication and project management skills
Estimated Salary: ₹12,00,000 - ₹18,00,000 per annum

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