Brand Strategist
1 week ago
We are seeking a highly skilled Brand Strategist to join our team at Rooter. As a key member of our digital innovation team, you will play a pivotal role in shaping our innovative brand solutions and driving successful go-to-market strategies.
In this role, you will be responsible for developing comprehensive brand solutions and media plans in collaboration with our sales team. You will work closely with clients to understand their objectives, develop customized strategies, and deliver ideas aligned with the provided brief.
Key responsibilities include:
- Developing and executing comprehensive GTM strategies for both new and existing products
- Driving initiatives to enhance product visibility and market penetration
- Collaborating with internal teams, including media and communications, sales, marketing, brand, content, tech, and product to ensure seamless execution of campaigns
You will also be responsible for owning the post-campaign analysis, providing detailed findings and recommendations. Using insights to optimize future campaigns and drive repeat business.
If you have a passion for the gaming industry and understand the esports landscape especially in India, and are familiar with digital marketing metrics, we invite you to apply. Please submit your resume and a cover letter detailing your relevant experience.
About Rooter:
Rooter has transformed from being a Live Streaming Platform hosting India's largest community of 85 Mn+ gamers and 1.5 Mn+ creators, a strong partner for brands and publishers to connect with Gamers, to now also offering a marketplace called 'Rooter Shop' for digital gaming currencies.
We believe that our unique proposition as a tech consumer platform sitting at the convergence of 3 large macro trends - gaming, content, and commerce, gives us immense confidence to say that we're here for the long haul, building an enduring Gaming brand out of India.
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