
Foods Brand Leader
1 day ago
Job Purpose:
We are seeking an experienced Brand Manager to drive the strategy, positioning and market presence of a new food brand from inception. The ideal candidate will lead end-to-end brand initiatives across digital, retail, D2C and marketplaces, ensuring strong consumer connection and business impact.
Key Responsibilities & Accountability:
1. Develop and implement brand strategy, positioning and value proposition.
2. Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
3. Manage consumer and market research, track brand health and generate insights.
4. Partner with performance marketing teams/agencies to ensure effective brand messaging.
5. Plan and execute BTL activations, in-store visibility and sales enablement tools.
6. Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
7. Collaborate cross-functionally with internal teams and external partners for seamless execution.
Functional Competencies:
• Brand Strategy & Positioning
• Integrated Marketing Execution
• Consumer Insights & Analytics
• E-commerce & D2C Management
Job Specification:
• Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
• Education: Graduate/MBA in Marketing, Brand Management or related field.
• Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns and handling brand budgets.
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