
Senior Branding Specialist
13 hours ago
Job Overview
We are seeking a skilled professional to manage and amplify the personal brand of business leaders across social and digital platforms. This role involves end-to-end content planning, social media execution, reputation management, and thought leadership positioning in alignment with the leader's voice, values, and vision.
Key Responsibilities:
- Develop and maintain a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
- Align content themes with current trends, industry news, company milestones, and leadership values.
- Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
- Create high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
- Collaborate with graphic/video teams to produce multimedia content.
- Manage business leader's social media presence and engage with their audience.
- Track content performance metrics and suggest optimizations.
Requirements:
- Bachelor's degree in marketing, journalism, communications, or related field.
- 2+ years of experience in personal branding, executive communications, or social media marketing.
- Exceptional copywriting skills tailored for leadership tone and business storytelling.
- Proficiency with social media scheduling tools and analytics software.
- Knowledge about online reputation management and its tools.
Please note that business leaders include CEOs, founders, directors, or department heads, entrepreneurs, founders, C-Suite etc.
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