Industrial Marketing Expert

4 days ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 1,20,00,000 - ₹ 2,50,00,000
Marketing Strategist for Industrial Expansion

The role of a Marketing Strategist is pivotal in the industrial sector, as they drive lead generation and international expansion through effective digital marketing campaigns.

This position requires expertise in understanding buyer journeys in technical sectors and the ability to translate complex value propositions into compelling marketing content that resonates with manufacturing decision-makers.

Key Responsibilities:
  • Develop and implement integrated marketing strategies aligned with the buyer journey of manufacturing professionals.
  • Optimize online presence by clearly communicating technical capabilities and solutions to target audiences.
  • Run targeted search engine marketing campaigns relevant to industrial buyers and decision-makers.
  • Collaborate with sales teams to create account-based marketing campaigns targeting key clients and high-value engineering accounts.
  • Design and schedule technical and industry-specific content for platforms like LinkedIn to engage manufacturing influencers and professionals.
Required Qualifications:
  • Experience: 35 years in B2B digital marketing, with a minimum of 12 years working in or for an industrial company.
  • Industry Familiarity: Strong understanding of marketing challenges, sales cycles, and personas in the industrial space.

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