Digital Marketing Expert

2 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Opportunity: Digital Marketing Expert

About the Role:

We are seeking an experienced and skilled Digital Marketing Expert to join our team. As a key member of our marketing department, you will play a crucial role in developing and executing comprehensive digital marketing strategies to drive website visibility and search engine rankings.

Key Responsibilities:

  • Develop and execute digital marketing strategies to improve website visibility and search engine rankings.
  • Conduct thorough keyword research, competitive analysis, and content optimization to ensure maximum impact.
  • Monitor and analyze website performance using analytics tools.
  • Utilize A/B testing and personalization to enhance user experience and conversion rates.
  • Optimize website structure, metadata, and internal linking for improved search engine visibility.
  • Implement technical SEO best practices, including site speed optimization, mobile-friendliness, and structured data.
  • Manage off-page digital marketing strategies, including link-building and digital PR.
  • Collaborate with content teams to create SEO-friendly content.

Requirements & Skills:

To be successful in this role, you will need:

  • Proven experience as a Digital Marketing Expert or similar role.
  • Hands-on experience with analytics tools for website traffic analysis.
  • Expertise in using A/B testing and personalization tools.
  • Strong understanding of SEO principles, search engine algorithms, and ranking factors.
  • Deep expertise in digital marketing, including SEM, PPC, A/B testing, Personalization.
  • Experience in running A/B tests and multivariate tests.
  • Proficiency in Google Search Console, Google Analytics, Ahrefs, SEMrush, SERanking, and Moz.
  • Experience with HTML, CSS, JavaScript, and schema markup for SEO optimization.
  • Familiarity with CMS platforms like WordPress, Adobe Experience Manager (AEM), or Shopify.
  • Strong analytical and problem-solving skills.
  • Excellent communication and ability to work with cross-functional teams.
  • Skilled in creating presentations for executive reviews.
  • Familiarity with SDLC, Agile methodology.

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