
Chief Brand Experience Officer
3 days ago
About Zingbus:
- We are building the most trusted brand for intercity travel, keeping reliability and safety at the core.
- Our platform delivers standardized journey experiences for travelers and increased earnings for our supply partners.
- We have served 2.5 Mn+ unique customers and are working towards fleet electrification and infrastructure establishment.
Job Overview:
This role focuses on driving Zingbus' offline brand experience and marketing efforts.
The ideal candidate will coordinate with vendors, manage operations alignment, and drive visibility mechanisms to ensure consistent branding across locations.
Key Responsibilities:
Brand Consistency & Implementation- Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
- Develop branding guidelines for offline touchpoints and ensure compliance across all company assets.
- Work closely with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
- Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
- Implement visibility mechanisms to track branding effectiveness and maintain standardization.
- Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
- Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
- Regularly audit and assess branding quality and maintenance in buses and physical locations.
- Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
- Identify and execute on-ground branding opportunities to enhance company presence across cities.
- Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.
- Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.
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