
Digital Advertising Strategist
5 days ago
Media Planner
Job Description:We are seeking a skilled and experienced Media Planner to join our team. The successful candidate will be responsible for planning, executing, and managing campaigns across various digital platforms.
The ideal candidate will have a strong understanding of paid advertising and affiliate marketing strategies, as well as experience with Google Ads Manager and Meta Ads Manager.
- Plan and execute campaign strategies to drive sales and lead generation.
- Develop and manage Affiliate Marketing programs to maximize ROI.
- Recruit, onboard, and maintain strong relationships with affiliates/partners.
The selected candidate will work closely with our team to optimize campaigns for CPA, CPC, CTR, ROAS, and conversions, conduct A/B testing for creatives, ad copies, and landing pages, and monitor campaign performance to prepare reports and provide actionable insights.
Required Skills & Qualifications:To be successful in this role, the candidate should possess the following skills and qualifications:
- Proven experience in Media Buying/PPC Campaigns (2–4 years).
- Strong hands-on experience with Google Ads Manager & Meta Ads Manager.
- Good understanding of Affiliate Marketing networks, tracking platforms, and payout models (CPA, CPL, CPS, CPM).
- Knowledge of Google Analytics, Tag Manager, Pixel tracking, and Conversion Optimization.
The successful candidate will enjoy a competitive salary with performance-based incentives, growth opportunities in paid ads + affiliate marketing, and a friendly and collaborative work culture.
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