Digital Advertising Specialist

10 hours ago

Mount Abu, Rajasthan, India beBeeSpecialist Full time ₹ 60,00,000 - ₹ 1,00,00,000
About the Role

Digivana is a performance-driven digital marketing agency that helps brands scale through innovative user acquisition, programmatic solutions, and data-driven campaigns. We partner with advertisers to ensure measurable results and sustainable growth.

Key Responsibilities
  • Plan, set up, and execute campaigns across various platforms, including mobile UA channels and other digital advertising platforms.
  • Monitor campaign performance daily, ensuring key performance indicators (KPIs) such as click-through rate (CTR), cost per impression (CPI), cost per action (CPA), and return on investment (ROI) are being met.
  • Optimize campaigns to improve delivery, scale, and efficiency.
  • Prepare and share detailed performance reports with insights and recommendations.
  • Collaborate with Account Managers to ensure smooth communication with advertisers.
  • Troubleshoot tracking, delivery, or pacing issues promptly.
  • Stay updated with industry trends, platform updates, and best practices.
  • Work closely with internal teams (sales, account management, analytics) to drive campaign success.
Requirements
  • 1-3 years of experience in campaign management (Programmatic / UA / Digital Advertising).
  • Strong analytical skills and experience with campaign reporting and optimization.
  • Hands-on experience with ad platforms (DSPs, Google Ads, Facebook Ads, MMPs like AppsFlyer/Firebase/Adjust).
  • Proficiency in Excel/Google Sheets for reporting and analysis.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • Strong problem-solving skills with a proactive approach.
  • Excellent communication and collaboration abilities.

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