Senior Performance Marketing Manager
3 weeks ago
Company Overview
\GroupM Nexus is the industry's largest community of performance marketing experts, designed to drive performance and innovation at scale for GroupM's agencies and clients. We are a leading media investment company and part of WPP, responsible for one in every three ads seen globally.
\About India\
India is a mobile-first internet market with 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, and 60 OTT offerings. It is one of the top 10 ad spend markets in the world, set to climb the ranks.
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About Us\
We believe in tackling challenges head-on and getting things done. At GroupM India, we pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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Job Description\
This role involves working closely with internal stakeholders, analyzing and tracking campaign performance, and making strategic recommendations to meet campaign goals. You will also communicate project development timelines, results, and collaborate with team members to meet objectives.
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Your Responsibilities\
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- Analyze and track campaign performance using key metrics such as keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate, and other important metrics.\
- Communicate with internal stakeholders on project development, timelines, and results.\
- Collaborate with team members to meet objectives and ensure recommendations and optimization are designed to meet client KPIs.\
- Monitor and administer analytics dashboards and key reporting MIS tools, making recommendations for improving the data available.\
- Stay ahead of industry trends by analyzing and documenting search engine and PPC industry trends across web and mobile platforms.\
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Requirements\
To be successful in this role, you should have expertise in Google Analytics, a thorough understanding of Google AdWords, Bid Management Tools, number crunching skills, and knowledge of Programmatic.
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Estimated Salary\
$120,000 per annum (including additional benefits).
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