Brand Marketing Manager

2 weeks ago


Mumbai, Maharashtra, India The LEGO Group Full time

Job Title: Brand Marketing Manager

Job Summary:

We are seeking a highly skilled Brand Marketing Manager to lead the development and execution of marketing programs that drive significant consumer sales growth across priority India & Emerging Asia markets.

Key Responsibilities:

  • Develop and implement marketing plans, including activations, to recruit more kids and shoppers based on key consumer/shopper and media insights.
  • Forge collaborations with various team members, including internal Marketing sub-teams, Sales teams, Operations teams, and regional Marketing teams.
  • Work closely with sales teams and distributor partners to implement marketing activities in certain key channels or markets represented by distributors.
  • Lead relationships with external media agency and IP partners to generate strong and sustainable demand.
  • Develop a well-rounded view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required.
  • Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands.
  • Be involved in short-term tactical planning to meet consumer sales plan for the month as well as take a long-term strategic planning approach to implement the global strategy in our markets.

Critical Metrics:

  • Growth in Consumer Sales
  • Brand strength and Active share as per internal scorecard

About the Role:

This role is in India & Emerging Asia business unit (IEA BU), covering 11 markets – a mix of direct coverage (India) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam among others). Overall focus is to accelerate business growth via recruiting kids and adults and growing footprint across retail channels.

What We Offer:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.


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