Brand Marketing Manager

5 days ago


Mumbai, Maharashtra, India haystack ytics Full time

We are seeking a proactive and results-driven Brand Manager to drive the company's growth through effective marketing strategies and business development initiatives. This role is pivotal in implementing an alternate channel strategy to drive incremental revenue.

Key Responsibilities:
  • Create and execute the annual marketing plan to enable sales teams to achieve primary sales targets.
  • Build product-specific strategies using the 4Ps to drive sales and improve market share.
  • Transform brand strategy into action plans that excite customers and develop messaging strategies by touchpoint.
  • Develop communication briefs in line with agreed communication objectives and drive in close coordination with internal and external partners.
  • Analyze data, including primary, secondary, and tertiary sales data, to identify trends and take action to correct and/or improve current performance.
  • Activate customers through digital strategies, asset creation, content calendars, and KPI achievement.
  • Fuel strategies with deep market insights, keeping abreast of trends and competitor movements.
  • Direct the annual range review and 4P planning process, creating success models that sales teams can deliver.
  • Lead new and innovative channel strategies to ensure incremental revenue of the category.

We are looking for a candidate with a Master's degree in Marketing or Business Administration, a solid background in brand marketing, and a proven track record of crafting compelling customer marketing actions. The ideal candidate should have a keen creative sensibility and be able to appreciate the difference between the role of each medium and consumers' interaction with it.

This position will require travel for conferences, CMEs, RTMs, and other events. Flexibility to work outside regular business hours may be required to support business operations.

Skill for success: Trade Marketing, Customer Insights, Category Analysis, Collaboration and Partnership Skills, Channel Strategy, Digital Analytics, Growth Marketing, Brand Communication, and PR.



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