Brand Marketing Manager

2 weeks ago


Mumbai, Maharashtra, India The LEGO Group Full time
Job Title: Brand Marketing Manager

About the Role:

We are seeking a highly skilled Brand Marketing Manager to join our team in India & Emerging Asia. As a key member of our marketing organization, you will be responsible for developing and executing highly effective marketing programs that drive significant consumer sales growth across priority markets.

Key Responsibilities:

  • Develop and implement marketing plans, including activations, to recruit more kids and shoppers based on key consumer/shopper and media insights.
  • Forge collaborations with various team members, including internal Marketing sub-teams, Sales teams, Operations teams, and regional Marketing teams.
  • Work closely with sales teams and distributor partners to implement marketing activities in certain key channels or markets represented by distributors.
  • Lead relationships with external media agency and IP partners to generate strong and sustainable demand.
  • Develop a well-rounded view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required.
  • Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands.
  • Be involved in short-term tactical planning to meet consumer sales plan for the month as well as take a long-term strategic planning approach to implement the global strategy in our markets.

Critical Metrics:

  • Growth in Consumer Sales.
  • Brand strength and Active share as per internal scorecard.

What We Offer:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.


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