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Drive Business Growth Through Digital Innovation
2 weeks ago
This is an exciting opportunity to drive business growth and innovation as a strategic leader in our digital marketing team.
As Associate Director, Programmatic, you will oversee media planning, campaign execution, pacing, and optimization across various platforms. You will work closely with leadership to define and streamline operational processes, boost efficiency, and ensure seamless delivery of client projects.
- Key Responsibilities:
- Oversee media planning, campaign execution, pacing, and optimization across Amazon DSP, CM360, and Programmatic platforms.
- Define, streamline, and document operational processes to boost efficiency.
- Identify bandwidth and resourcing gaps; work with leadership to align hiring or redistribution.
- Serve as an escalation point for client-facing teams on delivery, performance, and troubleshooting.
- Translate business challenges into digital solutions through structured planning and media intelligence.
- Coordinate with account managers to provide actionable insights and regular performance reports.
- Build trusted relationships with client stakeholders through regular check-ins, proactive problem-solving, and strategic input.
- Manage and mentor a team across Search, Social, Programmatic, and AdOps functions.
- Monitor team bandwidth, performance, and resource allocation to maintain delivery quality.
- Lead onboarding for new clients — from brief intake, process alignment, team identification, to go-live.
