
Meta Ads Graphic Design Specialist
2 weeks ago
We are seeking a creative and detail-oriented Graphic Designer to join our team. Our ideal candidate has a strong understanding of design aesthetics, knows what makes an ad perform and can conceptualize, design, and deliver high-converting static ad creatives for Meta Ads (Facebook/Instagram).
Key Responsibilities:- Conceptualize, design, and deliver visually compelling static ad creatives for Meta Ads.
- Collaborate with the performance marketing team to test, analyze, and optimize creatives for improved CTR, ROAS, and conversions.
- Work on product packaging design, ensuring it aligns with brand identity and appeals to target audiences.
- Support the development of brand identity elements including logos, brand guidelines, typography, and visual storytelling.
- Translate marketing briefs into visually compelling designs across digital and print formats.
- Stay updated with the latest design and advertising trends.
- Ensure all deliverables maintain a consistent look and feel aligned with brand standards.
- At least 2+ years of professional experience in graphic design, preferably in e-commerce/D2C or digital-first brands.
- Strong portfolio showcasing high-performing Meta ad creatives and packaging/branding work.
- Proficiency in design tools such as Adobe Creative Suite or equivalent.
- Understanding of performance marketing metrics (CTR, CPC, ROAS) and how creative impacts them.
- Ability to balance creativity with functionality and business objectives.
- Excellent attention to detail, time management, and communication skills.
- Bonus: Experience in motion graphics, video editing, or 3D packaging design.
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