Strategic Marketing Professional

5 days ago

Palakkad, Kerala, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Description

As a Marketing Lead, you will be responsible for developing and executing offline marketing strategies to drive student acquisition and brand awareness in Durgapur.

  • Manage ATL (Above The Line) activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships and logistics for on-ground events and campaigns.

Role Overview: This is an exciting opportunity to join our team and drive marketing initiatives that make a real impact. You will have the chance to develop and execute comprehensive marketing strategies, manage budgets and vendors, and work closely with our academic and counseling teams.

Key Responsibilities:
  • Develop and execute offline marketing strategies to drive student acquisition and brand awareness.
  • Manage ATL and BTL campaigns, including designing and implementing promotional materials, coordinating logistics, and tracking performance.
  • Organize and manage seminars and workshops, including coordinating with schools, colleges, and coaching centers, and managing vendor relationships.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships and logistics for on-ground events and campaigns.
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

  • Strategic Growth Marketing Leader

    3 days ago

    Palakkad, Kerala, India beBeeGrowthMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    Job OverviewWe are seeking a Strategic Growth Marketing professional to spearhead our demand engine for millions of retailers. As a key team member, you will be responsible for crafting the sales strategy and driving revenue growth.

  • Strategic Marketing Executive

    6 days ago

    Palakkad, Kerala, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

    Marketing Program ManagerWe are seeking a highly skilled professional to deliver marketing programs that align with company and client goals.The successful candidate will be heavily involved in the day-to-day execution of marketing campaigns and promotions, ensuring they meet strategic objectives and exceed client expectations.Campaign ExecutionThe key...

  • Influencer Marketing Professional

    3 days ago

    Palakkad, Kerala, India beBeeInfluencer Full time ₹ 8,00,000 - ₹ 15,00,000

    Key Influencer Role:We are seeking a talented influencer marketing professional to drive impactful campaigns and enhance brand visibility.Main Responsibilities:Build strong relationships with relevant influencers and content creators.Develop and execute strategic influencer marketing plans across multiple platforms.Negotiate deliverables and timelines with...

  • Senior Lifecycle Marketing Professional

    2 weeks ago

    Palakkad, Kerala, India beBeeHubSpotExpert Full time US$ 80,000 - US$ 1,20,000

    Job OpportunityWe are seeking a seasoned lifecycle marketing professional to lead a comprehensive HubSpot migration and optimization project for one of our high-growth clients.About This RoleThis is a project-based position that allows you to showcase your expertise in HubSpot while working with experienced CRM professionals, focusing on technical...

  • Strategic Brand Partnerships Professional

    5 days ago

    Palakkad, Kerala, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 9,00,000

    Brand Partnership ExecutiveThe ideal candidate will have a strong understanding of the influencer marketing landscape and be able to develop strategic partnerships with brands. The role requires excellent communication and negotiation skills, as well as the ability to work in a fast-paced environment.Key Responsibilities:Identify and research potential brand...

  • Strategic Partnership Developer

    3 days ago

    Palakkad, Kerala, India beBeePartnership Full time ₹ 80,00,000 - ₹ 1,50,00,000

    Job OverviewWe are seeking a skilled professional to join our team as a Partnerships Specialist.This role involves researching and evaluating potential partners that align with the company's goals.Main ResponsibilitiesAnalyze market trends and competitor partnerships to inform strategic decisions.Track key performance indicators (KPIs) such as lead volume,...

  • Strategic Alliance Manager

    5 days ago

    Palakkad, Kerala, India beBeeBusiness Full time ₹ 12,00,000 - ₹ 15,00,000

    Partnership OpportunitiesWe are seeking a highly skilled professional to join our team as a Strategic Alliance Manager. This role will be responsible for researching and evaluating potential partners that align with our goals.The ideal candidate should have strong analytical skills, proven experience in partnerships and strategic partnerships, excellent...

  • Strategic Digital Marketing Leader

    7 hours ago

    Palakkad, Kerala, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,52,00,000

    Job DescriptionWe are seeking an experienced Strategic Digital Marketing Leader to drive our performance marketing initiatives and lead the development of paid campaigns across multiple digital channels.This role will be responsible for creating and executing performance marketing strategies, ensuring alignment with business objectives and key performance...

  • Strategic Financial Professional

    3 days ago

    Palakkad, Kerala, India beBeeFinancial Full time ₹ 8,00,000 - ₹ 16,00,000

    About the RoleWe are seeking a highly skilled Strategic Financial Professional to join our finance team. This individual will play a critical role in supporting the company's growth and financial health by providing timely and accurate closure of accounts, preparation of Management Information Systems (MIS) reports, and overseeing compliance with key...

  • Strategic School Engagement Professional

    6 days ago

    Palakkad, Kerala, India beBeeEducational Full time ₹ 42,00,000 - ₹ 63,00,000

    Job Title: Program Management AssociateWe are seeking a motivated and results-driven individual to join our team as a Program Management Associate. In this role, you will be responsible for planning, executing, and managing strategic school engagement programs in collaboration with partner schools.Key Responsibilities:Event Planning: Plan and execute...