User Engagement Manager

1 day ago

Vadodara, Gujarat, India beBeeLoyalty Full time ₹ 1,68,00,000 - ₹ 2,52,00,000
Retention and Growth Specialist

We are seeking a highly analytical and user-obsessed professional to own and scale in-app user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

Key Responsibilities:
  • Design and execute app engagement strategies that boost daily and monthly active users and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Develop referral programs with the user base and employees to increase top-of-funnel traffic and create new acquisition channels.
  • Create engagement models for referred users to drive engagement and initial business outcomes.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user percentage, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.

Mandatory Qualifications:

  • Previous BFSI and Fintech Exposure
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps. Hands-on experience is required.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
  • Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.
  • Experience in designing and tracking loyalty metrics, engagement frameworks, and reporting dashboards.

Desirable Qualifications:

  • Experience in deploying gamified engagement models or behavioral nudges.
  • Exposure to tier 2–4 Indian audiences, especially for vernacular and low-tech segments.
  • Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior.

Success Metrics:

  • Increase in returning user base and app re-engagement rates
  • Consistent improvement in daily and monthly active users and session time
  • Loyalty mechanisms that drive feature repeatability
  • Higher adoption of cross-sell products through in-app journeys
  • Reduced churn and improved reactivation of dormant users

This role reports directly to CBO and Co-founder and collaborates closely with various teams within the organization.

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