Chief Marketing Strategist

1 week ago

Davangere, Karnataka, India beBeeMarketer Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

Job Role:

Market Mix Modeller

The Market Mix Modeller will play a key role in designing and developing bespoke modelling approaches for our clients.

Responsibilities:

  • Act as the primary point of contact for client engagements involving market mix modelling.
  • Understand client business challenges, marketing strategies, and objectives to design customized modelling solutions.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the design, development, and validation of market mix models using econometric/statistical tools (e.g., regression models, time-series analysis).
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integrate market mix modelling results with other measurement approaches such as return on investment (ROI), digital attribution, or brand health tracking.

Requirements:

  • Expertise in market mix modelling and statistical analysis.
  • Proven ability to understand complex business challenges and develop tailored solutions.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.

Benefits:

This is an exciting opportunity to work with a leading organisation and contribute to the growth and success of our clients.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for career progression and professional development.
  • A dynamic and supportive work environment.

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