Salesforce Marketing Cloud Experience Specialist

2 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

Unlock the Power of Personalized Customer Journeys

Salesforce Marketing Cloud experts design and deliver transformative, data-driven experiences that elevate engagement and drive business impact.

The role requires a unique blend of technical development skills in SFMC, combined with the ability to configure and deploy solutions in Journey Builder, Email Studio, Automation Studio, Mobile Studio, etc.

Key Responsibilities:

  • Develop and configure personalization strategies using Salesforce Personalization/Interaction Studio or equivalent personalization tools.
  • Create and optimize customer journeys, triggered campaigns, and cross-channel automations to drive customer engagement.
  • Collaborate with marketing, CRM, and technology teams to translate business requirements into scalable SFMC solutions.
  • Integrate SFMC with Salesforce Sales/Service Cloud and other enterprise systems through APIs and connectors.

Qualifications & Skills:

  • 3-4 years of hands-on experience in Salesforce Marketing Cloud development.
  • Strong experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
  • Proficiency in AMP script, SSJS, SQL for advanced customization and segmentation.
  • Familiarity with API integrations between SFMC and external systems.

A Bachelor's degree in Computer Science or related field is required. Strong problem-solving skills and ability to work in a fast-paced environment are essential.

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