Performance Marketing Professional

2 weeks ago

Borivli, Maharashtra, India beBeeMarketing Full time US$ 90,000 - US$ 1,20,000

We are seeking an Experienced Marketing Executive to join our team and play a critical role in driving our eCommerce business by leveraging media touchpoints across Search, Display and Video.

The ideal candidate will have a proven track record of success in e-commerce merchandising and marketing, with strong analytical skills and data-driven mindset. They will work closely with the Performance Marketing Lead to develop and execute impactful media strategies, and collaborate with internal brand teams, performance marketing agencies, eCommerce partners and multiple departments.

Key Responsibilities:

  • Media Strategy, Budgeting & Planning:
    • Develop and maintain brand-wise platform-wise media budgets at monthly, quarterly and annual levels
    • Manage all media estimates, POs and ROs end-to-end being the liaison between agency, platforms and internal stakeholders
  • Search Campaigns Planning, Execution & Reporting:
    • Collaborate with the Performance Marketing agency to ensure timely execution of Search campaigns across Self-serve platforms
    • Conduct keyword research using available tools and make recommendations for campaign optimizations accordingly
    • Maintain daily/weekly/monthly Search performance reports of Managed platforms
  • Display Campaigns Planning, Execution & Reporting:
    • Brief respective brand teams and ensure delivery of platform-wise creatives as per plans
    • Share budgets, creatives and other media inputs in a timely manner with platform POCs for execution; maintain creative repository
    • Ensure on-platform visibility plans are getting executed as per plan with the creatives as planned
  • Site Merchandising & Consumer Journey Optimization:
    • Conduct regular keyword research to optimize PDP titles, descriptions and bullet points
    • Study competition PDPs and make recommendations for the optimal catalogue images and A+ content on our PDPs

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field
  • 2+ years of experience in e-commerce merchandising and e-commerce marketing
  • Proficiency in e-commerce platforms, SEO/SEM, and analytics tools
  • Strong analytical skills and data-driven mindset
  • Excellent communication and teamwork skills

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