performance marketing manager

3 weeks ago

Borivli, Maharashtra, India Hti Manpower Outsoursing Services Private Limited Full time
Job Description

Key Responsibilities:

- Amazon Ads Management Create, manage, and optimize SP (Sponsored Products), SB (Sponsored Brands), and SD (Sponsored Display) campaigns.
- Conduct keyword research, bid optimization, and audience targeting to maximize visibility and conversions.
- Track and analyze performance metrics (ACOS, CTR, CPC, ROAS) to drive continuous improvements.
- Set up and manage promotions, deals, and A/B testing for ad creatives and landing pages.
- Use data insights to improve customer acquisition, retention, and profitability.
- Google & Facebook Ads Plan, execute, and optimize Google Ads (Search, Display, Shopping) and Facebook Ads (Meta).
- Collaborate with sales, supply chain, and creative teams to align advertising strategies with overall business goals.
- Continuously explore new ad formats, bidding strategies, and marketing channels for better performance.

Requirements:

- Degree in Marketing, Business Administration, or a related field.
- Proven experience in handling Amazon Ads, with expertise in SP, SB, and SD campaigns.

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