Content Marketing Specialist
1 month ago
About the Role
G2 is seeking a skilled Content Marketing Specialist to join our team. As a key member of our content marketing team, you will be responsible for creating high-quality, engaging content that drives business results.
Key Responsibilities:
- Conduct thorough research and competitive analysis to identify content gaps and opportunities.
- Plan and write high-quality, competitive content that resonates with our target audience.
- Optimize content for search engines and lead generation purposes, staying up-to-date on SEO best practices.
- Provide in-depth peer reviews and feedback to colleagues.
- Track performance metrics and analyze results to inform future content strategies.
- Promote content on social media platforms and engage with our audience.
Requirements:
- Passion for the industry and our business mission.
- Exceptional writing and editing skills, with a strong understanding of AP style editorial standards.
- Excellent organizational skills and ability to manage multiple projects.
- Ability to manage tight deadlines and prioritize tasks effectively.
- 1-3 years of content marketing and content creation experience.
Preferred Qualifications:
- At least 5 published articles in the SaaS, IT, marketing, or tech spaces.
- Demonstrated background in writing for SEO.
- Basic graphic design knowledge and understanding of content management systems.
- Experience using SEO research tools and content management systems.
Our Commitment to Inclusivity and Diversity:
G2 is committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
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