Content Marketing Executive

17 hours ago


Chennai, Tamil Nadu, India TARGETBAY ECOMMERCE SOLUTIONS PRIVATE LIMITED Full time
Job Description:

At TargetBay Ecommerce Solutions Private Limited, we're seeking a highly skilled Content Marketing Executive to drive our digital marketing efforts. As a Content Marketing Executive, you'll play a crucial role in creating engaging content across our website, blogs, and social media platforms.

About Us:

TargetBay is an all-in-one Ecommerce Marketing Cloud that integrates customer profiling, review generation, segmentation, and automated email personalization to boost sales for Ecommerce entrepreneurs. Our main products include BayEngage, BayReviews, and BayAds.

About the Role:

We're looking for a talented individual who can create dynamic marketing collateral and develop compelling content to attract potential customers. As a Content Marketing Executive, you'll be responsible for researching industries and topics within business and tech categories, conducting competitor analysis, and staying up-to-date with the latest trends in digital marketing.

Key Responsibilities:

  • Create high-quality, engaging content across various channels, including blog posts, articles, social media, and email newsletters.
  • Develop and implement a content calendar to ensure consistent posting and maximize engagement.
  • Conduct thorough research on target audiences, competitors, and industry trends to inform content creation.
  • Collaborate with cross-functional teams, including Sales, Customer Success, and Product Development, to align content with business objectives.
  • Analyze metrics and adjust content strategy accordingly to optimize results.

Requirements:

  • Bachelor's degree in Marketing, Communications, English, or a related field.
  • 2-4 years of experience in content marketing, preferably in a SaaS environment.
  • Excellent writing and editing skills, with the ability to adapt tone and style to suit different formats and audiences.
  • Strong understanding of digital marketing principles, including SEO, email marketing, and web analytics.
  • Ability to work independently and collaboratively as part of a fast-paced team.

Salary Range: ₹8-12 lakhs per annum.



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