Head of Content Marketing

10 hours ago


Chennai, Tamil Nadu, India AssetPlus Full time

Job Title: Head of Content Marketing

About AssetPlus:
We're a leading financial services company seeking an experienced Head of Content Marketing to lead the development and execution of our comprehensive content marketing strategy. As Head of Content Marketing, you'll be responsible for creating engaging content that resonates with our target audience and drives business results.

Estimated Salary: $100,000 - $150,000 per annum (dependent on experience)

About the Role:
This is a dynamic opportunity for a skilled professional to lead the creation and implementation of content marketing strategies that drive business growth, increase visibility, and enhance engagement. As Head of Content Marketing, you'll oversee the entire content marketing lifecycle, from ideation to execution, ensuring consistency and quality across all platforms. You'll also spearhead the planning and execution of content marketing distribution plans to maximize reach and engagement.

Responsibilities:
- Develop and execute a comprehensive content marketing strategy that aligns with business objectives and drives business growth
- Oversee the entire content marketing lifecycle, from ideation to execution, ensuring consistency and quality across all platforms
- Spearhead the planning and execution of content marketing distribution plans to maximize reach and engagement
- Manage a team of content writers, graphic designers, and video editors, providing creative direction to ensure high-quality content
- Collaborate with cross-functional teams to ensure alignment with broader business objectives
- Stay ahead of industry trends and adapt content strategies to maintain a leadership position in the market
- Drive SEO excellence by leveraging advanced keyword research, on-page optimization, and link-building tactics

Must-Have Qualifications:
- 5+ years of experience in content marketing, strategy development, and distribution across various platforms
- Experience in content marketing amplification strategies and performance monitoring across multiple channels
- Prior experience leading and managing a team of content writers
- Strong understanding of Mutual Funds, Insurance, and Personal Finance
- Excellent writing and editing skills, with a strong creative flair
- Proficiency in both written and spoken Hindi is a must



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