Mobile App Growth Marketing Specialist

4 days ago

Dombivli, Maharashtra, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 25,00,000
Drive Growth in Health and Fitness Apps

We're looking for a skilled Mobile App Marketing Specialist to execute paid campaigns, optimize funnels, and drive growth at scale for our wellness apps.

This role involves running and scaling paid ad campaigns across multiple platforms, experimenting with creatives and funnels, and leveraging analytics tools to boost performance.

  • Develop and execute paid ad campaigns across Meta, Apple, Google, and other channels to drive installs and conversions
  • Create and iterate on user acquisition funnels to ensure campaigns scale profitably
  • Leverage AI tools for creative testing, campaign automation, and performance optimization
  • Analyze campaign and funnel data using tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities
  • Collaborate with design and content teams to test ad creatives, copy, and landing flows
  • Stay up-to-date with performance marketing trends, platform updates, and new acquisition strategies

Required Skills:

  • Proven experience scaling mobile apps via paid ads across platforms (Meta, Apple, Google)
  • Experience running campaigns in the US and EU markets
  • Experience with Web2App Funnels
  • Hands-on experience with CleverTap, AppsFlyer, Google Analytics or similar tools.
  • Practical use of AI in marketing workflows (campaign automations, creative testing, etc)
  • Data-driven mindset with the ability to optimize campaigns for maximum ROI

About Breakthrough:

Breakthrough is a revolutionary SaaS platform that helps wellness creators launch their own branded iOS, Android, and web apps. Our platform supports top wellness creators, including Jess Yoga, Sleep with Yogi Bryan, and Gaia Meditation.

To apply, send your resume and a short note explaining why you're excited about driving growth in health and fitness apps, along with an example of a successful campaign or experiment you've run.

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