Head of Marketing

2 weeks ago

Pune, Maharashtra, India Ewaycorp Technologies Pvt. Ltd. Full time

eWay Corp is a leading provider of innovative website and e-commerce solutions to commercial and public sector customers in the United States.

As a pioneer in delivering cutting-edge e-commerce portal development solutions, we specialize in platforms like Magento, Adobe Commerce, BigCommerce, Shop ware, and Shopify Plus. Our commitment to innovation, quality, and customer satisfaction sets us apart from our competitors.

Job Description

eWay Corp seeks a driven and ambitious Head of Marketing who desires success. The ideal candidate is an excellent manager, detailed oriented, eager to learn, and passionate about generating new inbound leads for the business.

Key Responsibilities

Strategic Planning and Execution: Developing and implementing comprehensive online marketing strategies that align with the company's objectives and market dynamics. Should possess a comprehensive understanding of channel strategies, demand generation, and metrics related to marketing campaigns and analytics.

Market Analysis and Trend Identification: Conducting in-depth market research to identify emerging trends, customer needs, and competitive B2B landscape.

Global Brand Management: Ensuring consistent brand messaging and positioning across all international markets, adapting strategies to local cultures and preferences. Overseeing ideas for promotional events or activities and organize them efficiently.

Leadership and Team Development: Leading and mentoring a diverse team of marketing professionals across different regions, fostering a collaborative and innovative work environment. Provide guidance and feedback to other marketing professionals.

Budget Management: Developing and managing the marketing department's budget, ensuring efficient allocation of resources to maximize ROI. Capable of conducting analyses of social media, website performance, and overall marketing data to effectively communicate impact and return on investment (ROI).

Cross-Functional Collaboration: Working closely with other departments such as sales, product development, and customer service to ensure cohesive strategies and successful product launches.

Digital Marketing and Innovation: Leveraging digital marketing tools and platforms to drive global campaigns, staying ahead of digital trends and technologies. Stay updated on the latest e-commerce trends and technologies to keep the company at the forefront of the industry.

Performance Metrics and Analysis: Monitoring and analyzing the performance of marketing initiatives, using data-driven insights to optimize strategies and achieve business goals. Monitor progress and submit performance reports.

Customer Relationship Management: Building and maintaining strong relationships with key customers and stakeholders, ensuring customer satisfaction, loyalty and build strategic partnerships. Focus on enhancing the customer journey and improving the overall shopping experience on the company's e-commerce platforms.

Crisis Management and PR: Handling public relations and crisis management, ensuring the company's reputation is maintained across all markets.

Requirements

  • Should have at least 10 years of integrated marketing experience, emphasizing marketing and communications strategy, planning, and proven experience in leading global accounts.
  • Developing and managing the marketing department's budget.
  • Demonstrated success within B2B/B2C marketing
  • Proven experience as a Marketing Head or similar role in the IT service industry.
  • Strong understanding of market research techniques, data analysis, and statistics methods.
  • Excellent leadership and organizational skills.
  • Outstanding communication and interpersonal abilities.
  • Creative and innovative mindset with a strategic vision.
  • Proficiency in digital marketing tools and platforms.

Education

  • Bachelors in Marketing, Business Administration, or a related field.
  • MBA preferred.

Benefits

  • Added Incentive based on performance and target achievements.
  • Career Development, Training & certification assistance.
  • Medical insurance cover for self, spouse, and children.
  • Provident Fund.
  • Paid Time off (Maternity, Sick days, Holidays and Earned Leave).
  • Weekends off.
  • Flexible work hours and public holidays.
  • Loyalty bonus.

Diversity

All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.

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