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Content Strategist

1 month ago

Ahmedabad, Gujarat, India Cygnet Infotech Full time

About Cygnet Infotech:

Cygnet Infotech is a global Technology Services company providing Tax Technology solutions, Fintech offerings, and Digital Engineering Services. Its end-to-end solutions cater to clients’ pressing business needs, driving growth and innovation.

Key Responsibilities:

  1. Create high-quality, SEO-focused content for websites, social channels, video platforms, and other marketing materials.
  2. Develop and execute organic growth strategies, increasing online visibility of Tax Tech offerings.
  3. Conduct in-depth research on industry topics to craft original content.
  4. Partner with Tax Tech Business teams to create a Content Marketing strategy, aligning with marketing objectives and tactics.
  5. Understand target audiences, creating content for each segmentation, and build awareness, engagement, and demand generation through collaboration with the wider Marketing & Communications organization.

Professional Requirements:

  • Excellent English communication (written and verbal) skills.
  • Proven content writing or copywriting experience.
  • Strong project management and organizational skills, capable of balancing multiple projects and goals.
  • Significant amount of content written in the entire content writing career, with a portfolio to present live.
  • SEO-friendly content creation.
  • Familiarity with marketing tools, software, and web analytics tools (Google Analytics, WebTrends, etc.).

Soft Skills:

  • Socially adept, able to work well with the team.
  • Strong communication and Tax/Fintech fluency.
  • Creative talents and problem-solving skills.
  • Attention to detail, excellent time management, and organization.

Experience:

  • 0 to 3 years in a relevant role.

Education:

  • MBA preferred.
  • Graduate/Post Graduate with Content/Marketing/IT background.