Content Writer

1 day ago


Ahmedabad, Gujarat, India RENÉE Cosmetics Full time
About RENÉE Cosmetics

RENÉE Cosmetics is a dynamic company that specializes in color cosmetics. We are committed to delivering high-quality products and exceptional customer experiences.

Job Title: Content Writer & PR Strategist

We are seeking an experienced Content Writer & PR Strategist to join our team. This role will be responsible for creating engaging content and driving public relations initiatives to promote our brand.

Job Description:
  • Develop compelling content for our website, blog, social media, and email marketing campaigns.
  • Write persuasive product descriptions, promotional copy, and editorial articles that highlight our brand's unique value propositions.
  • Create multimedia content, including videos, infographics, and visual storytelling elements, to enhance engagement.
Public Relations:
  • Manage media relations and develop press materials, including press releases, fact sheets, and media kits.
  • Build and maintain relationships with beauty editors, bloggers, and influencers to secure product placements and reviews.
  • Coordinate PR campaigns and events, including product launches, trade shows, and influencer partnerships.
Strategy Development:
  • Collaborate with the marketing team to develop content and PR strategies that align with overall brand objectives.
  • Conduct market research to identify trends, consumer preferences, and opportunities for brand visibility.
Brand Storytelling:
  • Craft compelling narratives that reflect the brand's identity and mission, ensuring consistency across all channels.
  • Work closely with the design team to create cohesive visual and written content that resonates with our target audience.
Social Media Management:
  • Develop and implement social media content strategies to drive engagement and brand awareness.
  • Monitor social media trends and engage with followers to build community and brand loyalty.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 3+ years of experience in content writing and public relations, preferably within the beauty or cosmetics industry.
  • Strong portfolio showcasing diverse writing samples, including blogs, press releases, and promotional content.
  • Excellent communication and interpersonal skills with a knack for relationship building.
  • Proficiency in SEO best practices and social media management tools.
  • Strong research skills and attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Passion for color cosmetics and a solid understanding of current beauty trends.
Salary and Benefits:

The estimated salary for this position is $80,000 - $110,000 per year, depending on experience. We offer a competitive benefits package, including employee discounts on products, a creative and inclusive work environment, and opportunities for professional growth and development.

RÉNÉE Cosmetics values diversity and welcomes applications from candidates with diverse backgrounds and perspectives.


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