Digital Campaign Manager
2 days ago
We are seeking an experienced Senior Email Specialist to join our marketing team and lead the development and execution of innovative email marketing campaigns that drive engagement and revenue growth.
The ideal candidate will have a strong understanding of email marketing best practices, as well as experience working with email marketing platforms and automation tools.
Key Responsibilities:
• Develop and implement comprehensive email marketing strategies from scratch aligned with overall business objectives.
• Define target audiences and segmentation strategies to personalize email communications.
• Establish key performance indicators (KPIs) and track campaign performance to measure success and identify areas for improvement.
• Conduct A/B testing to optimize email subject lines, content, design, and send times.
Requirements:
• 3+ years of proven experience in email marketing, with a demonstrable track record of success.
• Deep understanding of email marketing best practices, including segmentation, personalization, deliverability, and A/B testing.
• Expertise in email marketing platforms and automation tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
Estimated Salary: $80,000 - $110,000 per year.
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