
Digital Ads Executive
4 days ago
We are seeking an experienced digital ads professional to join our team. The ideal candidate will have a proven track record of success in planning, executing, and optimizing paid campaigns across multiple platforms.
Key Responsibilities:
- Develop and implement data-driven campaign strategies to drive conversions, leads, and brand awareness.
- Analyze audience research and create targeted campaigns for specific demographics and interests.
- Create and test ad creatives, copy, and formats to ensure maximum ROI.
- Manage campaign budgets, bids, and daily ad spends to meet business objectives.
- Track key performance indicators (KPIs) such as CTR, CPC, CPL, and ROAS to inform campaign optimization decisions.
- Set up retargeting, lookalike audiences, and advanced custom audience strategies to increase campaign effectiveness.
- Collaborate with cross-functional teams to develop creatives aligned with campaign goals.
- Monitor competitor ad strategies and provide recommendations for improvement.
- Conduct A/B testing for ad copies, creatives, and targeting to optimize campaign performance.
Requirements:
- 2+ years of experience managing performance campaigns on Meta Ads.
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