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Key Performance Lead
1 month ago
**Job Title:** Key Performance Lead - Campaign Execution
**Company Overview:
Vivo India is a leading mobile phone manufacturer that requires highly skilled professionals to drive its business forward.
Role Description:
We are seeking a talented Key Performance Lead - Campaign Execution who will be responsible for managing and executing various campaigns across the country. This individual will work closely with our marketing team to create engaging content, develop strategies, and measure campaign performance.
Responsibilities:
- Activity Calendar Management: Prepare and manage activity calendars for the month, ensuring timely execution and monitoring of activities.
- Campaign Supervision: Supervise the execution of campaigns through our team, providing guidance and support where needed.
- KPI Setup and Analysis: Establish Key Performance Indicators (KPIs) for campaign activities, analyzing metrics such as online and offline engagement, customer feedback, and consumer purchase journeys.
- Report Publishing: Publish regular reports on campaign performance, highlighting successes and areas for improvement.
- Consumer Understanding: Develop an in-depth understanding of consumer behavior, including their purchasing decisions and preferences.
Requirements:
- Experience: Minimum 6 years of experience in BTL activities, preferably in a top BTL agency or organization with a minimum budget of INR 30 Cr.
- Skill Set: Well-versed in handling multiple national-level campaigns, with expertise in creative management, digital understanding, and analysis.
Compensation and Benefits:
We offer a competitive salary of ₹25 lakhs per annum, along with a range of benefits, including health insurance, retirement plans, and opportunities for professional growth and development.