Digital Advertising Specialist

3 days ago

Guntur, Andhra Pradesh, India beBeeProgrammatic Full time ₹ 90,00,000 - ₹ 1,20,00,000
Programmatic Campaign Manager

We are an integral part of a leading global media and advertising agency holding company. Our agency brands are consistently recognized as being among the world's creative best.

Our organization plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

This is an exciting role and would entail managing day-to-day performance of campaigns across different Demand Side Platforms (DSPs) and related platforms. You will be responsible for coordinating campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.

You will manage campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all Key Performance Indicators (KPIs) are met.

Working with our team, you will develop best-in-class solutions based on available technology. You will oversee media tracking and analytics setup and implementation. Additionally, you will communicate day-to-day format, screen, inventory performance to clients and agencies as needed.

To succeed in this role, you should have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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