Senior Customer Journey Expert

3 days ago

Guntur, Andhra Pradesh, India beBeePersonalization Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title: Salesforce Marketing Cloud Consultant

Job Summary:

We are seeking an expert in personalized customer journeys to develop and implement scalable solutions in Salesforce Marketing Cloud.

The ideal candidate will have hands-on experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio, as well as proficiency in AMP script, SSJS, and SQL for advanced customization and segmentation.

Additionally, the successful candidate will be able to design and optimize customer journeys, triggered campaigns, and cross-channel automations to drive customer engagement and deliver measurable business impact.

The selected individual will collaborate with marketing, CRM, and technology teams to translate business requirements into effective SFMC solutions.

Experience with personalization platforms and integration of SFMC with Salesforce Sales/Service Cloud and other enterprise systems is a plus.

Key Responsibilities:

  • Develop, configure, and deploy solutions in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Mobile Studio, etc.).
  • Implement personalization and dynamic content strategies using Salesforce Personalization/Interaction Studio or equivalent personalization tools.
  • Build and optimize customer journeys, triggered campaigns, and cross-channel automations to drive customer engagement.
  • Collaborate with marketing, CRM, and technology teams to translate business requirements into scalable SFMC solutions.
  • Integrate SFMC with Salesforce Sales/Service Cloud and other enterprise systems through APIs and connectors.
  • Ensure compliance with best practices for data security, privacy, and deliverability.
  • Provide technical guidance, troubleshooting, and support for campaign execution.

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