Digital Marketing Specialist
22 hours ago
About our Performance Marketing Executive role:
We are seeking a dynamic professional to join our marketing team in driving advertising campaigns' success. This role plays a critical part in optimizing performance, increasing brand visibility, and maximizing sales across all marketplaces.
Key Responsibilities:- Monitor daily campaign performance, analyze metrics, and make data-driven decisions to improve ROI.
- Develop and implement keyword strategies, bid strategies, and targeting methods.
- Analyze and interpret key metrics such as ACOS, ROAS, CTR, and CPC.
- Utilize Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
- Collaborate with the marketing team to allocate and optimize advertising budgets across multiple product lines.
- Work closely with the sales and product teams to align advertising goals with overall sales objectives.
- Share insights and actionable recommendations with senior management and other stakeholders.
- Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
- Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
- Strong proficiency in Excel, Google Sheets, and data visualization tools.
- In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
- Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.
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