Senior Digital Advertising Specialist

1 day ago

Solapur, Maharashtra, India beBeePerformance Full time US$ 60,000 - US$ 80,000
Job Title:

Digital Marketing Specialist

Responsibilities:

  • Develop, implement, and optimize B2B advertising campaigns for lead generation and brand awareness.
  • Design and execute audience targeting strategies tailored to US market segments.
  • Collaborate with content and design teams to create high-converting ad creatives and messaging.
  • Monitor campaign performance daily and provide actionable insights based on analytics data.
  • Conduct A/B tests to continuously improve ad performance, click-through rates, and conversion rates.
  • Manage campaign budgets effectively and ensure efficient spend.
  • Prepare detailed performance reports and present findings to stakeholders and clients.
  • Stay up-to-date with platform updates and B2B marketing trends.

Requirements:

  • 3–6 years of experience in digital marketing with a focus on performance marketing.
  • Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail).
  • Proven experience working with US-based clients; understanding of US market and customer behavior is essential.
  • Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
  • Strong analytical skills and comfort with metrics, attribution models, and dashboards.
  • Excellent written and verbal communication skills.
  • Self-motivated, results-oriented, and able to work independently.

Nice to Have:

  • Experience with other paid platforms (Meta, Google Ads, Twitter).
  • Familiarity with marketing automation tools like HubSpot or Marketo.
  • Experience in SaaS or healthcare marketing is advantageous.

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